About Us

The Pudding Club is a piloting, non-profit organisation that provides pregnant parents free postnatal education in the antenatal stages, with a focus on teaching proven preventative measures for the behaviours of colic, reflux, lactose and dairy overload, while teaching practical parenting skills.

While we have a lighter side that involves a passion for puddings, which all parents receive during the course, we are also seriously passionate about providing a service based on the Ministry of Health policy of 'Better, Sooner, More Convenient Health Care in the Community.' We actively seek to work with community health professionals and hospital based-clinicians to deliver education that keeps our communities healthier. We deliver this by having postnatal health professionals and organisations speak at our courses in hope that we build a safety net of support and a 'postnatal community village' for parents, while empowering confident parenting, stable environments and positive mental and physical health outcomes for the whole family.

The Pudding Club is in the early stages of development, currently piloting courses in Rangiora, North Canterbury, New Zealand while working hard to implement the necessary measures to become a registered charity and provide branches throughout New Zealand in 2017. 



  • Help craft the best start in life for our newborns.
  • Provide quality, trusted antenatal education and support for parents about the perinatal and postnatal stages.
  • Provide a knowledgeable, research based, free service for all parents.
  • Empower informed choice, confident parents and an understanding about newborn digestion and practical care that fosters wellbeing.
  • Cultivate the 'rest and digest' way of being to help establish positive newborn development and a family’s mental and physical health.
  • Prevent the unnecessary suffering of colic, reflux, lactose and dairy overload.
  • Encourage appropriate, in-depth postnatal education in the antenatal stages to be provided as a standard service and an accepted practice for parents.
  • Introduce parents to their support network of community health professionals, enabling positive preparation and the Ministry of Health policy, 'Better, Sooner, More Convenient Health Care in the Community.
  • Increase awareness that colic and reflux can be prevented and remedied naturally.
  • Develop effective community and national partnerships that benefit kiwi families.
  • Operate the organisation professionally, ethically, and with integrity.
  • That fuller postnatal training in the antenatal stages for one of THE most important jobs in the world is available for all New Zealand parents.
  • That unity and oneness of intimacy are felt between parents and their baby to bring nurturing to its fullest potential.
  • To provide and witness the complete natural elimination of the behaviours of colic, reflux, lactose and dairy overload for newborns through this preventative education.
  • That newborns will never be prescribed the detrimental reflux medications, like Ranitidine, Omeprazole, Esomeprazole, for Gastroesophageal Reflux (GER) and without thorough investigation for diagnosis of Gastroesophageal Reflux Disease ever again, because research now shows us that acid is not the cause of GER symptoms and these can be prevented and remedied naturally.
  • To inspire other countries to adopt this approach of crafting postnatal education in the antenatal stages so that all of the points above can come to fruition at an international level.
  • For partnerships between parenting groups, social services, traditional and modern medicine to be further nurtured in order to create a strong network of support for our whanua.

'Rest, digest and enjoy' is one of our core anchors within our mission. We want to help parents and their newborns live postnatal life in the ‘rest and digest’ way of being – to lesson adrenaline and cortisol levels to regulate the parasympathetic system in the body. When this happens, relaxation and contentment occur, along with healing and regeneration. The body supportively performs activities like digesting, detoxifying, eliminating, and building immunity. At The Pudding Club we believe knowledge is liberating, that understanding nurtures relationships, informed choice creates confidence and all of these aspects support the ‘rest and digest’ way of life – components that are essential for a newborns positive development, and a family’s mental and physical health.

  • 10 - 15% of mothers suffer from postnatal depression.
  • 15 - 20% of women suffer from anxiety during and after pregnancy.
  • An estimated 20% of newborns suffer from the behaviours of colic alone. That’s approximately 12,500 New Zealand babies enduring this detrimental start to life, not inclusive of the number whom experience reflux (GER) – this percentage is not known.
  • Despite being unlicensed for use in infancy, there has been a dramatic increase in the prescribing of proton pump inhibitors (PPIs) in infants for reflux (GER) over recent years. In Partnership Health Primary Health Organisation (PHO), Canterbury, 15% of infants (<1 year) received a prescription for the PPI omeprazole in 2010. Five years earlier in 2005, only 4% of children in this age group were prescribed this drug. Prescriptions of omeprazole in under-1 year olds across New Zealand also increased between 2006 and 2010 even though the drug is unlicensed for use within this age group.  Over this period the greatest increase was in those aged 0–3 months amongst whom the number of prescriptions more than doubled despite the evidence that acid plays no role in patterns of unsettledness and irritability. Furthermore there is strong evidence that acid suppression does nothing to improve these distressing behaviours and that PPI therapies are associated with important adverse effects because newborns and infants struggle to absorb highly necessary nutrients from their food. PPI use is associated with:
    • increased risk of fractures because of the decrease absorption of calcium.
    • iron deficiency, otherwise known as anaemia. This brings tiredness, lethargy, shortness of breath, palpitations, dizziness and light-headedness.
    • magnesium deficiency which can lead to a loss of appetite, failure to grow, impaired development, muscular irritability, hallucinations, mental confusion, generalised weakness and flaccidity in the body and sleep apnea.

    • B12 deficiency of which newborns are born with a very low supply. Non-absorption or low supplies in the first year of life will see a newborn failing to grow normally with signs of anaemia, fatigue and they may not be able to use their muscles effectively. There is also the potential to cause severe and irreversible damage, especially to the brain and nervous system.

Currently, around three in every five newborns that Philippa treats at her private practice in Canterbury have been or, are on a PPI with the majority receiving it for longer periods than FDA recommendations and a handlful at higher dosage than FDA recommendations. While most babies do settle slightly on the PPIs, the reasons for this come from negative sources – the alcohol in the PPI and the side effects of not absorbing necessary nutrients.


Philippa Murphy

Philippa Murphy

Philippa is the founder of The Pudding Club, a mother, a postnatal practitioner at her private practice BabyCues and a leading postnatal educator and author, both in New Zealand and Internationally, with a postnatal career spanning twenty-two years. Offering ground breaking solutions in early childhood health and education, Philippa is a member of of the Infant Mental Health Association of New Zealand and, with a focus on attachment parenting, a Attachments Parenting Professional Associate of Attachment Parenting International.

Philippa launched The Pudding Club to prevent the behaviours she specialises in on a daily basis within her private practice. ‘I birthed The Pudding Club out of a deep sense of sadness, frustration and empathy from watching to many newborns and parents suffer from a lack of in-depth, postnatal education in the antenatal stages. Prevention is key, necessary and completely achievable.' Philippa Murphy