Our mission and vision

Our Mission

  • Help craft the best start in life for our newborns.
  • Provide quality, trusted antenatal education and support for parents about the perinatal and postnatal stages.
  • Provide a knowledgeable, research based, free service for all parents.
  • Empower informed choice, confident parents and an understanding about newborn digestion and practical care that fosters wellbeing.
  • Cultivate the 'rest and digest' way of being to help establish positive newborn development and a family’s mental and physical health.
  • Prevent the unnecessary suffering of colic, reflux, lactose and dairy overload.
  • Encourage appropriate, in-depth postnatal education in the antenatal stages to be provided as a standard service and an accepted practice for parents.
  • Introduce parents to their support network of community health professionals, enabling positive preparation and the Ministry of Health policy, 'Better, Sooner, More Convenient Health Care in the Community.'
  • Increase awareness that colic and reflux can be prevented and remedied naturally.
  • Develop effective community and national partnerships that benefit kiwi families.
  • Operate the organisation professionally, ethically, and with integrity.


Our Ideal Vision

  •  That fuller postnatal training in the antenatal stages for one of THE most important jobs in the world is available for all New Zealand parents.
  • That unity and oneness of intimacy are felt between parents and their baby to bring nurturing to its fullest potential.
  • To provide and witness the complete natural elimination of the behaviours of colic, reflux, lactose and dairy overload for newborns through this preventative education.
  • That newborns will never be prescribed the detrimental reflux medications, like Ranitidine, Omeprazole, Esomeprazole, for Gastroesophageal Reflux (GER) and without thorough investigation for diagnosis of Gastroesophageal Reflux Disease ever again, because research now shows us that acid is not the cause of GER symptoms and these can be prevented and remedied naturally.
  • For partnerships between parenting groups, social services, traditional and modern medicine to be further nurtured in order to create a strong network of support for our whanua.
  • To inspire other countries to adopt this approach of crafting postnatal education in the antenatal stages so that all of the points above can come to fruition at an international level.